USA Pickleball Announces Multi-Year Partnership with Biofreeze
In a significant development for the sport of pickleball, USA Pickleball, the National Governing Body for the sport, has announced a multi-year partnership with Biofreeze, a leading brand in over-the-counter topical pain relief. This partnership will see Biofreeze become the title sponsor of the 2023 USA Pickleball National Championships and the PPA Tour.
A Significant Commitment
The partnership is a testament to the growing popularity and mainstreaming of pickleball. "By making this significant commitment to support USA Pickleball and our members, Biofreeze is further illustrating the continued mainstreaming of our sport and the importance of its market audience," said Chuck Menke, USA Pickleball Chief Marketing Officer.
The 2023 USA Pickleball National Championships, now titled the 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour, is set to take place at Brookhaven Country Club from Nov. 5-12 in Farmers Branch, an inner-ring suburb of Dallas. This event is the must-attend event in pickleball and the premier event of the fastest-growing sport in America.
Biofreeze and Pickleball: A Perfect Match
Biofreeze, known for its fast-acting, powerful menthol pain relief, is a perfect match for the dynamic and physically demanding sport of pickleball. The brand will provide USA Pickleball members with an instant discount savings offer and will also activate by sampling onsite and host recovery tents at additional events.
Mark Pearson, Vice-President of Health Marketing at Reckitt, the parent company of Biofreeze, expressed his excitement about the partnership. “We’ve watched as pickleball popularity has grown exponentially in recent years. Just like Biofreeze, people who try pickleball love it. This is why we are thrilled to partner with USA Pickleball and help thousands of players in 2023 and beyond.”
Looking Ahead to the 2023 Championships
The 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour is expected to be a record-breaking event. More than 4,000 amateur and professional players are expected to compete. With Invited Clubs investing more than $5 million in upgrades at Brookhaven Country Club, the event is projected to be the world’s largest-ever pickleball tournament, featuring the biggest prize purse in event history.
About USA Pickleball and Biofreeze
USA Pickleball is the National Governing Body for the sport of pickleball in the U.S. and provides players with official rules, tournaments, rankings, and promotional materials. Its mission is to promote the development and growth of pickleball in the United States and its territories.
Biofreeze has been trusted by clinical professionals, professional athletes, and everyday athletes for more than 30 years. Its cooling menthol formula provides long-lasting, powerful pain relief for sore muscles, joints, simple backaches, arthritis, bruises, and sprains. Biofreeze is a Reckitt brand, the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health, and nutrition.
